“You have brains in your head and feet in your shoes, you can steer yourself in any direction you choose!” - Dr Seuss
Social media marketing is a still seen as a relatively new form of online advertising, but it ties in perfectly with content marketing, which has existed for over a hundred years.
Social media marketing can be used to maintain a constant dialogue with new and existing customers, but it also provides opportunities for ‘push marketing’. We’re often asked whether regular updates on social media can positively influence leads, conversions and sales, and the answer is yes, but only if you’re sharing the right type of content. If you’ve already taken every word from your website and shared it across your social media channels along with a picture of ‘Albert from HR finally making the tea round,’ you could be giving your followers a reason to lose interest in your brand.
We love nothing more than helping businesses create conversations with their followers, sharing the right type of content at the right time. Only when you’re regularly delivering engaging Facebook Posts and Tweets that are specific to your target audience will you start attracting the right audience, generating conversions, sales and leads. We can help you talk to your followers and improve brand recognition through our social media services, and with a social media managment package.